Divine Connection
Brand Identity, Website Design
Our Approach
When Divine Connection first approached us, they were operating as an event planning LLC while also managing a religious-based nonprofit. However, their biggest and most successful initiative—The Pastors Salute—was deeply rooted in community engagement, consistently drawing strong support year after year.
Through strategic discussions with the founder, we identified a crucial misalignment: while Divine Connection aimed to book various events, their most impactful work centered around nonprofit-driven initiatives. Our recommendation? Shift focus entirely to the nonprofit organization, allowing it to serve as the primary vehicle for hosting The Pastor’s Salute, along with other community-focused programs like the scholarship program.
By redefining their brand strategy, visual identity, and website, we helped Divine Connection embrace its true mission—serving the community through faith-driven initiatives.
Building a Memorable Brand Identity
To honor Divine Connection’s existing brand equity while giving it a more modern and meaningful presence, we refined their identity with a minimalist yet powerful approach:
Logo Refresh: We maintained the essence of their original design while simplifying its structure for versatility across digital and print platforms.
Refined Color Palette: Keeping the recognizable purple and gold hues, we softened them for a more elegant feel and introduced a rich emerald green, complemented by black and white—mimicking the intricate beauty of church stained glass.
Typography Enhancement: Accessibility was key, so we selected fonts that ensured readability across all mediums, from web to print materials.
By refining these core elements, we created a visual identity that feels timeless yet fresh, aligning with the organization’s mission and values.
Designing a Seamless Digital Experience
A nonprofit’s website should do more than provide information—it should inspire action. Our goal was to build a digital experience that engages visitors, encourages donations, and highlights community initiatives.
Key Website Enhancements:
✅ Nonprofit-Driven Structure: We reimagined the site layout, ensuring key initiatives had dedicated pages, making it easy for visitors to explore programs, volunteer opportunities, and upcoming events.
✅ Always-On Donation Page: Instead of redirecting users to an external donation platform, we integrated a permanent donation page directly into the website—streamlining the giving process and improving conversion rates.
✅ Improved Navigation & Accessibility: With clear menus, optimized mobile responsiveness, and strategic calls to action, the new website ensures a seamless user experience for all visitors.
By transforming the website into a true hub for community engagement, Divine Connection now has a digital platform that empowers them to grow their impact and further their mission.
What Our Clients Say About Us
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Payton Hillman